Poster as theatre

In the period from 1987 to 1999 Reinhard Gassner designed more than 150 individual posters for the Theater für Vorarlberg. Although Gassner always derives his ideas from the texts, in each case he assumed that the viewer might not know the piece in question and that the poster should awaken an interest in going to the theatre. The designer himself took on the role of director. His stage is a few square centimetres in size, the protagonists are colours, forms, the significance of language and image; the length of his performance can sometimes be measured in just tenths of a second…

He once stood the Eiffel Tower on its head, made the little Raphael angels into great thinkers or, with just a few punctuation marks, conveyed the content of the piece. Gassner, who made an important contribution to ensuring that the Theater für Vorarlberg was talked about and who was able to surprise the public with a pointed visual humour, generally created his own little plays on paper, independent of a director. (Review from the VN–cd May 1999)