The name zuschnitt stands for a magazine about wood as a material and works made of wood. It is aimed primarily at architects, people interested in building and those who make decisions about building in Austria and neighbouring countries. The title avoids words such as “wood”, “building” or “architecture”. Nevertheless it reports about wood, processing, series, the made-to-measure form. The language elements are the acceleration of the word at the beginning due to the “Z”, and the two terminating consonants at the end of the word. Consequently the middle part works as a resonance space for the two vowels, “u” and “i”.