The former “Architekturforum Tirol” opened its new rooms in 2005 in the renovated brewhouse of the old Adambräu brewery in Innsbruck. This was linked with a call for a contemporary appearance. In a workshop together with Walter Bohatsch a name was arrived at. The new name for this association was “aut“ and was intended to hover freely, almost experimentally, in space without any associations such as institute, gallery or forum – on the contrary it was to be provocative and agitative and not an abbreviation with just three letters.
In the initial phase the name was supported by a claim. The most interesting thing happens in-between, as it were, between the familiar term “out”, which of course starts not with an “a” but an “o”, and the simple way in which the sequence of letters can be explained by three words. Lettering + subline »architektur und tirol«.