gbd – trade mark architecture for a group of businesses

gbd is a group of businesses in Dornbirn made up of gbd ZT, gbd Fassaden, gbd Mosbacher, and gbd Lab. The areas in which this group works include: structural design, project management, the preparation of expert assessments and specifications as well as technical supervision and consulting.

Starting from the logo for the main business, gbd ZT, , variations with certain additions were produced for the partner businesses. Based on the square, new letters are constructed for “gbd”. Borrowing from the idea of the elevation, plan and sketch these are made up of open and closed squares and parts of squares and address various technical aspects such as anchoring, supporting, loading and hovering. These forms produce a dynamism and movement which, however, is restrained again by the static centre, a closed square.