Architecture means, above all, designing and giving form. The intention was that the client’s “core product” should not occupy the foreground of his own public profile too assertively. Atelier Andrea Gassner has been working for years for the well-known Zurich architect Roger Boltshauser. The concern is graphic design using the language of modern architecture. Clarity of form, unobtrusiveness and aesthetic appropriateness are the focus of the design, Entirely in the sense of German industrial designer Dieter Rams “less and more”. In a dynamically growing process printed material, business stationery, books and digital communication media are created for the architecture practice and partner businesses.
Interaction and scalability are primary design means In the new media. Distance and approach as well as entry shape our perception of architecture. These dynamics provided the guideline for the new web design. Visitors are met by a wall of images; they come closer and enter the individual projects. The respective contents open up gradually with the self-scaling image grid. Searching and finding becomes a kind of virtual excursion to the project world of this successful Zurich team of architects.