For a number of years Reinhard Gassner has been practicing phenomena with the simple word ‘text’. The ‘T’ at the start is pronounced differently to the ‘T’ at the end. At first it accelerates, it even borrows an aspirated ‘H’ and then ends with a rather dry final note, between the ‘X’ and the ‘T’ a ‘sharp S’ develops. The ‘E’ is essentially a letter with many different tones. The typographical grimaces that result from the various fonts tell different stories; for instance the ‘E’ that laughs out loud, the shyly smiling ‘E’, or the ‘E’ that grins maliciously.